Crafting the customer e-journey: The role of digital anticipation nudges in a seamless delivery experience and actual purchasing behavior online

Puntos clave

• Increased consumer engagement leads to enhanced online purchasing behavior during the e-journey.
• The integration of digital anticipation nudges shows a positive correlation with seamless delivery experiences.
• Analysis of online customer interactions highlights significant trends in purchasing practices using anticipation cues.
• Findings suggest that leveraging digital nudge techniques may optimize e-commerce success strategies.