Words for the Port City. Urban Imaginaries of Saint Petersburg and Marseille: Between Memory and Modernity

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• Urban imaginaries shape how cities like Saint Petersburg and Marseille are perceived and experienced, influencing cultural identity.
• Saint Petersburg's historical memory contrasts with Marseille's modern developments, illustrating varied urban narratives.
• The observational analysis explores cultural landscapes, revealing connections between memory and modernity in both cities.
• These insights may influence future city branding efforts, highlighting the importance of urban narratives for community engagement.