What drives open innovation in Vietnamese manufacturing firms? Adaptive capacity at the nexus of strategy and orientation

Puntos clave

• Open innovation significantly increases with higher adaptive capacity in firms, leading to greater innovation outcomes.
• Adaptive capacity correlates strongly with strategic orientation, particularly within the manufacturing sector.
• Analysis of several Vietnamese manufacturing firms highlights the interconnection between strategy, orientation, and adaptive capacity in promoting innovation.
• Emphasizing adaptive capacity may enable firms to better navigate changing market demands and foster innovation.