Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach

Puntos clave

• Digital currency usage intentions among fintech users correlate with perceived trust and performance expectancy.
• The study shows that 72% of users expressed a positive intention to use digital currencies based on their experiences.
• Analysis using a hybrid SEM-ANN approach allows for a nuanced understanding of user behavior and motivations.
• Understanding these intentions may enable better design for digital currency platforms to meet user needs.