Against the backdrop of globalization and digitalization, the overseas dissemination of Chinese culture faces challenges such as the “cultural discount.” Taking Naraka: Bladepoint as a case study, this research employs case analysis and questionnaire surveys to explore the mechanisms through which digital games function in cross-cultural communication. The study finds that the game effectively promotes elements like wuxia aesthetics to overseas audiences through visual symbols, narrative core, and cultural integration and innovation. However, acceptance barriers still exist for deeper philosophical concepts. Based on these findings, the study proposes a dynamic layered communication strategy, offering theoretical references and practical pathways for digital games to facilitate cultural export.
Yu et al. (Thu,) studied this question.