A historical approach to Customer-Value and its usage in pricing: the case of the ibudrarn traders of Ammeln valley in Southern Morocco

Puntos clave

• Customer-value considerably impacts pricing strategies among Ibudrarn traders, driving market dynamics in the Ammeln valley.
• The analysis highlights distinct historical practices that shape contemporary pricing methods based on customer-value.
• Assessment involves exploring historical trading patterns and their influence on modern pricing mechanisms to promote sustainability.
• Findings suggest that understanding customer-value can aid in developing better pricing strategies across similar markets.

Resumen