The avant-garde, which creates in the field of contemporary "high fashion", based on the achievements of its predecessors in their knowledge of the inner world of man, strives to demonstrate this knowledge in fashion, by imposing scientific discoveries in it. The fashion forms that the visitors of the fashion shows see in the contemporary performances, form in them a more complete picture of the deep dark sides of the mental, metaphysical and socially constructed "I". Author Eva Rapport suggests that they are not using ready-made old symbols, but that they are undergoing a kind of socio-political metamorphosis. On the other hand, fashion, as a part of contemporary popular culture "... more specifically works to encourage everyone to realize themselves as a unique and complex person, even if that uniqueness is initially offered in order to stand out through the fashionable colors of clothes and accessories for the current season, and the complexity by acknowledging and being proud of it, to offer it as a sacrifice to achieve their conformist life goals". The fashionable form that is built with the help of hairstyle, makeup, clothes, accessories and shoes is not only a "cognitive signal", but also a way of demonstrating and emphasizing the number, so that it is visible to the environment, in order that it cannot deny or ignore it. As far as the meaning of fashion is concerned, it can be immediately identified by its properties as a social irritant. Throughout the XXI century, the bearers of the new in fashion manage to develop and try out numerous technologies for irritating a part of society not only with stylistic differences in hairstyles and clothing. The second thesis of the author Eva Rapoport is that the fashion in the big city is cosmopolitan and "...attempts to express your individuality – both in the applied old ways and in the various new ways – are condemned to look rather pale". Here it is very well seen how the implication in fashion can be in itself a lever for the modernization of society, when traditional in society tries to come back, the explanation comes again: why fashion should constantly deliver new and new elements. It becomes obvious that you cannot directly copy and absolutely blindly repeat models that were once considered successful and fashionable. Keywords: historical costume of the XIX century, implication, fashion of the XXI century - 2008
Marija Kertakova (Mon,) studied this question.