Too fast to think? Exploring the influence of time pressure and personality on consumers’ impulsive buying

Puntos clave

• Impulsive buying rises as time pressure increases, impacting consumer behavior decisions.
• A significant link was found between personality traits and their effect on purchasing behavior under stress.
• Observational analysis assessed the relationship between time pressure and impulsive buying across diverse consumers.
• These findings highlight the need for marketers to consider personality traits in advertising strategies.