Learning through decision episodes: A narrative-QCA study of ESG founder typologies in sustainable startups

Puntos clave

• ESG founder typologies influence decision-making in sustainable startups, shaping their strategies.
• Narrative qualitative comparative analysis highlights various decision episodes among founder types.
• The study investigates how different founder backgrounds impact sustainability approaches in startups.
• Findings suggest that understanding these typologies could enhance sustainability efforts in emerging businesses.