Roles of Big Data Analytics on Customer Experience in eCommerce and Digital Financial Platforms

Puntos clave

• Enhanced customer experience correlates with effective big data analytics strategies in ecommerce.
• 74% of users report improved satisfaction through optimized digital services based on analytics.
• Analysis of customer interactions highlights data-driven approaches yielding better user engagement.
• Implications may extend to various sectors beyond ecommerce and digital finance, suggesting broader relevance.