This chapter explores some of the opportunities, challenges and wide benefits that art-based pedagogy offers to support education for sustainability, in the Integrated Foundation in Business and Management for the Creative Industries course at the University for the Creative Arts (UCA). It shares the process and reflections of the Sustainability Zine assignment completed as part of a Materials, Models, Mindsets project that started with exploring the Zine special collection at UCA. Zines are a form of radical self-publishing, derived from the word Fanzine. Zines often challenge convention, presenting alternative personal perspectives, they generate a sense of empowerment and community among readers and creators. Intended learning outcomes included: creating a Zine using Adobe InDesign, evidence of critical analysis, evaluation and reflection, through independent research into the circular economy, greenwashing, and sustainable business case studies. In this chapter I demonstrate that using art-based pedagogy in creative business teaching, that includes authentic portfolio assessment, developing critical analysis skills and self-reflection, offers opportunities for engagement and developing knowledge in sustainability and ethics. This chapter notes the importance of mindset development at the foundation level. It recognises that developing a sustainability mindset is as important for students as skills development. I highlight the potential impact this project and mindset has for students’ future study and for creating a more sustainable world.
Roxane Butterworth (Sun,) studied this question.