Her wine, her way: How women’s ownership disclosure in wine marketing shapes women consumers’ choices

Puntos clave

• Ownership disclosure in wine marketing significantly influences female consumer choices, enhancing brand perception.
• Women who know the ownership of a wine brand demonstrate stronger preferences for products, indicating a unique marketing angle.
• Analysis explores consumer behavior in wine selection, focusing specifically on the role of ownership in shaping preferences.
• These findings highlight the importance of transparent marketing strategies to engage female consumers effectively.