A moderated mediation model of sustainable fashion purchase

Puntos clave

• The study reveals how consumer attitudes significantly influence sustainable fashion purchase behaviors.
• Key findings show a strong relationship between moderated mediation and attitudes towards sustainability, suggesting implications for marketing strategies.
• This observational analysis investigates the interconnected roles of consumer attitudes and purchase behavior in sustainable fashion.
• Identifying these dynamics offers insights for brands aiming to enhance their ecological impact, calling for targeted marketing approaches.