ABSTRACT Color preference studies focusing on the perceptual attributes of color are limited in the literature. The main aim of this experiment is to investigate the relationship between perceptual variables, specifically lightness and chroma, and the color preferences of participants. Participants evaluated color preferences across 12 interior surfaces of a dormitory room. Data analysis revealed that participants prefer high lightness and low chroma in their dormitory rooms across most surfaces. Gender and color education were also examined as part of the experimental design. Gender was not found to have a significant influence on color preferences of lightness and chroma but a limited effect primarily on hue dimensions. Color education did not show a significant relationship with most perceptual attributes, with the exception of lightness. Overall, the findings highlight the dominant role of perceptual color attributes over demographic factors in shaping color preferences for dormitory interiors.
Koz et al. (Thu,) studied this question.