Learning outcomes Case overview/synopsis Frontline Logistics Limited, a Nigerian logistics company established in 2020 by Taiwo Tijani Adebajo, was engaged in freight movement and container trucking. The company had been resilient in forming strategic partnerships to move forward despite a challenging environment rife with security threats, inadequate infrastructure and constraints on funds, growing steadily since it began operating in 2013. However, Frontline Logistics was competing against foreign firms that were preferentially treated, along with regulatory barriers and a lack of access to capital. The case examines the company’s strategic challenge: how to grow sustainably amid such challenges. Complexity academic level This case applies to upper-level undergraduate and graduate (MBA/MSc) courses in strategic management, supply chain and logistics management, entrepreneurship in emerging markets, business ethics and corporate responsibility. It has been used in in-seat, hybrid and online delivery modes. The textbook was classroom-tested in University Canada West’s graduate-level strategic management course and exhibited high student engagement and applicability across different learning modalities. Supplementary materials Teaching notes are available for educators only. Subject code CSS 9: Operations and Logistics.
Noel et al. (Thu,) studied this question.