Purpose Despite the strategic advantages of servitization, many manufacturers struggle to transform into providers of integrated product-service-software solutions due to ingrained product-centric mindsets and fragmented change initiatives. This article addresses this challenge by developing a prescriptive learning organization framework to support change management in servitization. Design/methodology/approach This research employs a framework-based review to synthesize the scattered literature on service-driven learning, identifies central challenges of servitization change management and develops a prescriptive learning organization framework to address them. Findings The developed framework introduces a prescriptive perspective on managing servitization by conceptualizing the service-driven learning organization. It specifies seven learning orientations and ten facilitating factors that help overcome obstacles in transitioning from product-based manufacturing to integrated service provision. Originality/value This study contributes to the servitization literature by introducing the concept of the service-driven learning organization. It provides a dynamic, practitioner-oriented approach to understanding, building and advancing service-driven learning organizations as a novel lens for managing change in servitization.
Biesinger et al. (Thu,) studied this question.