Choice Among Alternatives.

Abstract The article focuses on choice among alternatives in accounting for verbal builders. The verbal builder, chains ideas into idea-models with a relatively free hand, he can choose the units to be included, selecting among alternative ideas the ones he thinks most desirable; his arrangement of units is also of his own choosing his objective is a simple one that of choosing and arranging idea-units in a manner convincing to himself and persuasive to his readers that by his sequence of thought another idea has been given creditable support. The fact of the matter is that there are two ways of thinking of accounting theory. One way is to consider the theory as many explanations, reasons, justifications which will help to understand why accountancy is what it is, and second view of accounting theory is being reflected particularly in some of the items in the literature which suggest in one way or another that economic engineering needs better data for its use than that supplied about enterprise net income by the usual process of accounting. Since accounting cannot offer a universal service to all types of entities, one of the basic premises needed for a theory of accounting seems not to support a conclusion in favor of modifications by application of index numbers.