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Business Research: Concept and Practice. | Synapse

March 18, 2026

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Business Research: Concept and Practice.

RSRobert R. SterlingBinghamton University LGLeon J. GoldsteinTélécom Paris

Puntos clave

The aim is to review key concepts and practices presented in the book 'Business Research: Concept and Practice'.
Literature review of the book's chapters
Analysis of core concepts
Discussion of methodologies and practical applications
Highlights importance of understanding research methodologies
Emphasizes practical applications in business settings
Discusses how data analysis supports marketing strategies

Resumen

Reviews the book "Business Research: Concept and Practice," by Robert G. Murdick.

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Cite This Study

Sterling et al. (Thu,) studied this question.

synapsesocial.com/papers/69ba43cb4e9516ffd37a54d5 https://doi.org/https://doi.org/10.2308/tar-4495018