Retail space management plays a crucial role in influencing customer behaviour and improving conversion rates in modern retail stores. Effective store layout, product placement, and visual merchandising help guide customers through the store and increase the likelihood of purchase decisions. Studies show that well-designed layouts enhance product visibility, improve navigation, and encourage customers to spend more time exploring the store, which ultimately increases sales conversion. In fashion retail stores such as Reliance Trends, proper allocation of retail space, organized clothing sections, and attractive display zones play a significant role in converting high footfall into actual purchases. Strategic placement of trending apparel, accessories, and promotional displays attracts customer attention and encourages impulse buying. Research also highlights those factors such as lighting, store ambience, signage, and aisle space directly influence purchase intention and shopping experience. This study examines how effective retail space management strategies at Reliance Trends can improve customer movement, product visibility, and overall shopping convenience. The research focuses on identifying how optimized store layout and merchandising techniques contribute to higher customer engagement and improved conversion rates. The findings aim to provide insights into how organized retail environments can transform customer footfall into consistent sales performance.
B.Haribalakrishnan et al. (Sun,) studied this question.
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