Public Policies, Source Cues, and Stigma of Victims of Violence Against Women in Contexts of Impunity

ABSTRACT This article investigates whether state efforts to combat violence against women (VAW) shape personally held stigmatizing attitudes toward victims of intimate partner violence (IPV) and views of the stigma society attributes to them. Drawing on the policy feedback effect and source cues literature, we argue that credible sources delivering messages about anti-VAW laws can reduce stigmatizing attitudes toward IPV victims and persuade people that society is more welcoming to victims, thereby reducing public stigma. Using survey experiments collected from Mexico and Guatemala, we find that credible sources matter in predicting a host of attitudes related to personally held and public stigma toward victims, but these effects are conditional on gender and hostile sexism. This article demonstrates that even in contexts of impunity, state efforts can positively shape social norms on VAW.