What question did this study set out to answer?

This work aims to analyze the impacts of MARTA Reach on travel behavior and mode substitution among users.

April 4, 2026Open Access

An Assessment of Microtransit Impacts on its Substitution and Complementarity with other Modes

Puntos clave

This work aims to analyze the impacts of MARTA Reach on travel behavior and mode substitution among users.
Data collection from registration and rider surveys for MARTA Reach users.
Analysis of reported changes in travel behavior post-launch of MARTA Reach.
Focus on commute trips to assess significant mode shifts.
A notable mode shift was detected within the medium usage group of MARTA Reach users.
The analysis indicates changes in travel behavior among those who shifted from fixed-route to demand-responsive transit.

Resumen

In March of 2022, the Metropolitan Atlanta Rapid Transit Authority, or MARTA, which had previously been a fixed-route system only, implemented a demand-responsive transit system called MARTA Reach. This work analyzes data collected from a registration survey given to people who signed up for MARTA Reach and a rider survey of people who completed at least one trip by MARTA Reach. We analyzed the reported change in travel behavior after people started using MARTA Reach and found that within the group that used transit for commute trips, the largest mode shift is observed in the medium Reach usage group.

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