Abstract Over the past years, the concept of open research data (ORD) has gained traction as part of broader Open Science initiatives. The benefits of ORD, such as increased cost-effectiveness, transparency, and visibility, are well documented. However, researchers face barriers, which may be perceived rather than real, hindering the adoption of ORD practices. To address this challenge, we propose using ORD support services as sustainable enablers to stimulate cultural change around ORD. We engaged stakeholders across the University of Zurich and the Swiss ORD community, differentiating between researchers and ORD experts, to identify which services would best serve as sustainable enablers. After defining ORD support services and categorizing them into six key areas, we conducted surveys and interviews to gather insights on service preferences and barriers to ORD adoption. Among researchers, we identified a trend toward simpler and lower-resource services, highlighting the need for user-friendly and easily accessible support. ORD experts emphasized the importance of professional data stewardship, robust research data management (RDM) practices, and customized support to address discipline-specific needs. By combining survey and interview results, we provide a detailed overview of stakeholders’ ideas and suggestions for each proposed support area. Our study results in recommendations for academic institutions aiming to stimulate a cultural shift toward ORD. By focusing on findable, accessible, and user-friendly services, equipping researchers with fundamental RDM skills, and professionalizing data stewardship to provide customized support, institutions can foster the adoption of ORD practices. Ultimately, these measures can enhance the impact and reproducibility of scientific research.
Wiel et al. (Thu,) studied this question.