Premarital sexual standards for different categories of individuals

A survey study of 666 undergraduate students was conducted to examine how standards for a target depend on the target's personal relevance, gender, and age. Whether male and female students have different sexual attitudes was also examined. Respondents were randomly assigned to complete a sexual permissive scale for one type of target. No evidence was found for a double standard, but age and personal relevance of the target affected the standards endorsed. Less permissiveness was endorsed for younger targets and targets who were “personal” (e.g., “sister” or “brother”) to the respondent. Furthermore, female respondents were less permissive than male respondents. Whether this gender difference reflects women's greater sexual conservatism or women's lack of power in the social structure is also discussed.