Entrepreneurship education within the enterprise culture

The enterprise culture is founded on the premise that entrepreneurship is the engine that drives the economy. One aspect of this cultural pervasion is the increase in the numbers of educational institutions teaching entrepreneurship courses. Yet this hegemony of the encouragement of new business start‐up, almost for its own sake, needs to be critically reviewed. One aspect is the enigmatic nature of entrepreneurship itself; what is it, and can it be taught? Another aspect is the very different expectations of those stakeholders promoting entrepreneurship education. Argues that the process of entrepreneurship involves both art and science; consequently our students need more than SME management skills. Graduating enterprise students must be innovative and creative to satisfy the need for entrepreneurial novelty ‐ the art. Yet, paradoxically they also need to be competent and multifunctional managers ‐ the science. Explores both these areas to argue that theory can bridge the art and science. The final section explains briefly how the recent research and practice at Aberdeen University attempts this synthesis. The intended outcome of our educational process are reflective practitioners, fit for an entrepreneurial career.