August 1, 1989

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

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Akshay R. Rao, Kent B. Monroe, The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 351-357

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Rao et al. (Tue,) studied this question.

synapsesocial.com/papers/69d73139b54ccf0cfef3071f https://doi.org/https://doi.org/10.2307/3172907

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1A Note on Some Experimental Findings About the Meanings of Price1954 · 271 citations
2Some Consequences of the Habit of Judging Quality by Price1944 · 352 citations
3Buyers' Subjective Perceptions of Price1973 · 688 citations
4Competitive Price and Quality Under Asymmetric Information1987 · 297 citations
5Price, brand name, and product composition characteristics as determinants of perceived quality.1971 · 663 citations

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