The evolution of Hofstede's doctrine

Purpose The purpose of the paper is to provide a mature reflection upon the work of Hofstede by tracking various subtleties in the evolution of his thought and dispelling prevalent misconceptions. Design/methodology/approach The goal of the paper is achieved by analyzing Hofstede's output from 1970 to the present day in parallel with contemporary research and criticism. Findings The paper arrives at the conclusion that the recent expansion and update of Hofstede's doctrine is indebted to the original groundbreaking work of the 1970s yet a key strength of Hofstede's work has been its ability to adapt and remain progressive. Originality/value The paper offers insights into the evolution of Hofstede's doctrines.