Reoptimization and Self-Adjusting Price Control for Network Revenue Management

We consider a standard dynamic pricing problem with finite inventories, finite selling horizon, and stochastic demands, where the objective of the seller is to maximize total expected revenue. We introduce a simple improvement of the popular static price control known in the literature. The proposed heuristic only requires a single optimization at the beginning of the selling horizon and does not require any reoptimization at all. This provides an advantage over the potentially heavy computational burden of reoptimization, especially for very large applications with frequent price adjustments. In addition, our heuristic can be implemented in combination with a few reoptimizations to achieve a high-level revenue performance. This hybrid of real-time adjustment and reoptimization allows the seller to enjoy the benefit of reoptimization without overdoing it.