June 1, 1975

A Comparative Analysis of Three Consumer Decision Strategies

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Journal Article A Comparative Analysis of Three Consumer Decision Strategies Get access J. Paul Peter, J. Paul Peter Search for other works by this author on: Oxford Academic PubMed Google Scholar Lawrence X. Tarpey, Sr. Lawrence X. Tarpey, Sr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 29–37, https://doi.org/10.1086/208613 Published: 01 June 1975

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Peter et al. (Sun,) studied this question.

synapsesocial.com/papers/69d91c32ccb0bba5a56841cf https://doi.org/https://doi.org/10.1086/208613

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1Consumer Choice Behavior. A Cognitive Theory1973 · 238 citations
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3Consumer Behavior as Risk Taking1960 · 1,497 citations
4Behavioral Decision Theory1961 · 774 citations
5BMD : biomedical computer programs1965 · 2,673 citations

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