Rigor, Transparency, Evidence, and Representation in Discourse Analysis: Challenges and Recommendations

Discourse analysis is an important qualitative research approach across social science disciplines for analyzing (and challenging) how reality in a variety of organizational and institutional arenas is constructed. However, the process of conducting empirical discourse analyses remains challenging. In this article, we identify four key challenges involved in doing discourse analysis and recommend several “tools” derived from empirical practice to address these challenges. We demonstrate these recommendations by drawing on examples from an empirical discourse analysis study we conducted. Our tools and recommendations aim to facilitate conducting and writing up discourse analyses and may also contribute to addressing the identified challenges in other qualitative methodologies.