Exploring information seeking of rural older adults during the COVID-19 pandemic

Purpose This study investigates the impact of the COVID-19 pandemic on the types and sources of information sought by older adults along with their motivations in the Midwestern United States. Design/methodology/approach Interviews were conducted with 30 older adults residing in rural communities around the Midwestern United States during late-summer (July/August) 2020, using a protocol based on Dervin's Sense-Making Methodology. The resulting data was analyzed using standard content analysis procedures, guided by the theoretical frameworks based on Dervin's Sense-Making and Williamson's Ecological Model of Information Behavior. Implications of COVID-19 for the normative behaviors described in these models are discussed. Findings Findings show that older adults were concerned primarily with health and political information during this period, but that this information was not necessarily sought only to address an informational need, but also to satisfy the need to maintain social and emotional connections in coping with isolation and loneliness. Sources of information that allowed for social interaction with people were favored. Wider personal networks (community members) were strained by the social distancing measures and closures. These findings have theoretical and practical implications for considering the impact of social restrictions on information seeking behaviors of older adults in a time of crisis. Originality/value This study is the first, known to the authors, that applied the two adopted theoretical frameworks to explore information seeking behaviors of older adults during the COVID-19 pandemic.