The thorny path to sustainable tourism development

A range of interacting issues has promoted calls for sustainable tourism development. This paper defines the subject and discusses in detail some suggestions from the well known Tourism with Insight’ group about how to achieve sustainability. It goes on to examine why sustainable tourism is, however, very difficult to achieve in practice, noting the plethora of theoretical statements, the shortage of implementation skills, demand pressures, hedonism, and the impact of extended discussions — ‘hectic continuity’. A number of ways forward are suggested, including new forms of taxation, open discussion of conflicts and environmental audits: it concludes that a search for a complex perfect formula may be counterproductive, and that simple solutions may be best.