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Journal Article Play, Flow, and the Online Search Experience Get access Charla Mathwick, Charla Mathwick Search for other works by this author on: Oxford Academic PubMed Google Scholar Edward Rigdon Edward Rigdon Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 324–332, https://doi.org/10.1086/422111 Published: 01 September 2004
Mathwick et al. (Wed,) studied this question.