Selling Conflict Heritage through Tourism in Peacetime Northern Ireland: Transforming Conflict or Exacerbating Difference?

The paramilitary ceasefires in 1994 and the ensuing peace negotiations brought to a close some three decades of ethno‐nationalist violence in Northern Ireland. The conflict, colloquially termed the Troubles, cost almost 3,700 lives, and bequeathed both a tangible and intangible heritage of division and hurt. This paper considers the commodification of physical conflict ‘heritage’ such as military installations, memorials and street murals through an examination of various tourism initiatives. Such initiatives have been employed by a number of agents ranging from local councils and tourist boards to small community groups and ex‐prisoner organisations. While ‘official’ agencies recognise the economic potential of this form of heritage, community‐based groups often view the sites and symbols of the conflict as vehicles through which to propagate political perspectives. Those sold by the latter, in particular, are often supported by government bodies that fund such forms of tourism under the auspices of ‘conflict transformation’, a strategy that is aimed at transforming the nature of the conflict through fostering self‐understanding within disputant communities. I participated in a number of these tours over the course of six months in 2005/2006.