The Influence of Organizational Readiness on e-Commerce Adoption and Its Impact on Micro-enterprises Performance

The purpose of this study is to investigates and analyze the influence of technological readiness, organizational readiness and the environment on e-commerce adoption and its impact on MSMEs performance empirically. This research used samples from MSMEs in the Food and Beverage Sector in Magelang City using a convenience sampling method, obtaining a sample of 115 samples. Based on the results of data analysis, this research revealed that Organizational Readiness has a positive effect on e-commerce adoption. Meanwhile, Technology Readiness, External Environment, and Mobile Environment have no effect on E-Commerce Adoption. Furthermore, E-Commerce Adoption has a positive effect on MSMEs Performance.