Target and observer differences in the acceptance of questionable apologies.

Do people distinguish between sincere and insincere apologies? Because targets and observers face different constraints, we hypothesized that observers would differentiate between spontaneous and coerced apologies but that targets would not. In Studies 1 and 2 participants either received or observed a spontaneous apology, a coerced apology, or no apology, following a staged offense, and the predicted target-observer difference emerged. Studies 3-5 provided evidence in support of 3 mechanisms that contribute to this target-observer difference. Studies 3 and 4 indicate that this difference is due, in part, to a motivation to be seen positively by others and a motivation to feel good about oneself. Study 5 suggests that social scripts constrain the responses of targets more than those of observers.