The Effects of Intercultural Contact and Tourism on Language Attitudes and Language Learning Motivation

This article investigates attitude-mediated contact effects on language learners’ motivational disposition by addressing the question as to whether increased intercultural contact through tourism will lead to enhanced language attitudes and language learning motivation. The analysis is based on empirical data gathered in a repeated cross-sectional survey of 8,593 13- and 14-year-old Hungarian pupils in a national sample, stratified according to regions and dwelling types whose contact parameters were specified through objective census data and expert panel judgments. The results reveal a curvilinear contact-attitude relationship, with the highest contact group/locality being associated with some of the lowest attitudinal and motivational measures.