Digital Technology and Pentahelix Role Model for Sport Tourism Event of IVCA 2018 in Bali

Sport and tourism are two disciplines that can be integrated to strengthen and perform greater impacts to economic, socio-cultural and environmental developments in Indonesia. Therefore sport tourism has currently received special attention from government, private sector, sport industry, tourism industry, academics and community. Sport tourism is a new paradigm since it is a combination of sport and tourism that has been growing rapidly and in great demand among young tourists. This study focused on the use of digital technology and innovation to build a model of sport tourism development with pentahelix approach as an effort to accelerate the sport tourism development, especially the case of sport tourism event for IVCA (International Veteran Cycle Association) 2018 in Bali. The output of the research becomes a reference in carrying out sport tourism events at both national and international levels in facing globalization and digital innovation today. This research used a mixed method of qualitative and quantitative approaches. Both qualitative and quantitative methods were used in this study to provide more precise results and clearer understanding towards research problems than the use of only one approach. The mixed method used a sequential model (sequence) consisting sequential exploratory and sequential explanatory (verification). The model is also developed using pentahelix approach for sport tourism development referring to pre event, event and post event. This is important because the development of sport tourism is not only the responsibility of one sector but all elements in the pentahelix system (government, academia, business, media and community) are called to get involved.