Habits, Quick and Easy: Perceived Complexity Moderates the Associations of Contextual Stability and Rewards With Behavioral Automaticity

The results of this study confirm that behavioral frequency, rewards, and contextual stability are each independently associated with automaticity across a spectrum of behaviors. This study further demonstrates that perceived complexity of a behavior moderates the extent to which contextual stability and rewards are associated with automaticity. The results affirm a need to further understand the components of habits and how they differ across varying behaviors.