Strategy, Size and Performance

Miles and Snow's four different types of strategy are discussed and operationally defined in terms of three recurring organizational problems. A field study of 47 firms was conducted to investigate the typology and the relationship between the typology, size and performance. Support is provided for the analyzer and prospector strategies but there is less evidence for defenders. Results demonstrate the importance of contingency research and indicate that firm size can explain differences in the relationship between strategy and performance.