People, place, behavior, and context: A research agenda for expanding our understanding of what motivates farmers' conservation behaviors

Social scientists have explored why farmers engage in conservation activities for a number of decades, yet there is still a large degree of unexplained variation and a lack of understanding about the factors that contribute to, or inhibit, farmer conservation. Our goal with this article is to outline an agenda for future social science research exploring conservation behaviors in agricultural systems. We believe that greater reflection on what avenues need further exploration will lead to improved scientific understanding and ultimately greater uptake in conservation by farmers.