What question did this study set out to answer?

To investigate how social media influences recruitment outcomes in human resource management.

April 19, 2026Open Access

Social Media and Recruitment Effectiveness

Puntos clave

To investigate how social media influences recruitment outcomes in human resource management.
Analyzed recruitment metrics including time to hire, cost per hire, quality of hire, and employer branding
Compared social media recruitment with traditional recruitment methods
Utilized Resource-Based View (RBV) and Signalling Theory frameworks
Social media recruitment can lead to reduced time to hire compared to traditional methods
There is potential for lower cost per hire when utilizing social media
Quality of hire may improve through higher candidate engagement and better employer branding

Resumen

As a result of rapid changes in the digital age, many new prospects emerged in human resource management practices. For example, social networking sites such as LinkedIn, Facebook, and Twitter have become useful tools for talent acquisition that help recruit candidates with various profiles. This research will focus on the impact of social media on recruitment by analysing several factors such as time to hire, cost per hire, quality of hire, and employer branding. Despite the benefits of using social media in recruiting (e.g., extended reach and increased exposure), some difficulties are associated with the application of social media recruitment. From RBV and Signalling Theory perspectives, this paper will examine the influence of social media recruitment compared to traditional recruiting.

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