Debunking rhetorical myths about diversity, equity and inclusion in the Trump era

Purpose This article examines and challenges six pervasive myths about diversity, equity and inclusion (DEI) promulgated by the Trump Administration's policies and actions. We dispel that (1) diversity work is ideology and not science, (2) that DEI violates free speech and incites cancel culture, (3) that DEI is about equality and not equity, (4) that America is postracial, rendering DEI unnecessary, (5) that DEI only serves marginalized racial groups and lastly (6) that DEI and meritocracy cannot coexist. Design/methodology/approach In the current article, we aim to provide a selective review of relevant theories and findings that address DEI resistance and backlash (e.g. zero-sum mindsets), some of which offer insights into how we might move DEI forward. Findings Across all six myths discussed in this article, we highlight the psychological and sociological processes underlying these beliefs and offer critical perspectives, calling for a move beyond buying into them and toward dismantling them. Originality/value We approached this article from the perspective of diversity researchers and educators who have long battled misconceptions and fallacies around what DEI is and is not. In writing this piece, we wanted to provide researchers and practitioners doing the very important work of challenging racism, inequality and bias in society with useful tools to do so.