What question did this study set out to answer?

This study aims to analyze how the introduction of GST impacts consumer buying behavior in India.

May 7, 2026Open Access

An Analytical Study on Impact of GST on Consumer Buying Behavior

Puntos clave

This study aims to analyze how the introduction of GST impacts consumer buying behavior in India.
Analyzed the effects of GST implementation in 2017 on consumer habits and preferences.
Concentrated on consumer responses to changes in pricing due to tax shifts and compliance.
Investigated the simplification of tax processes and its relation to consumer transparency.
GST implementation led to changes in consumer spending patterns, with increased compliance observed.
Reduction in cascading effects of taxes influenced consumer purchasing decisions positively.
The transition to a single tax system improved market transparency, impacting overall consumer confidence.

Resumen

The Goods and Services Tax (GST), which was implemented in India in 2017, was a significant change to the nation's tax system, substituting a single indirect tax for several tax system. This study examines how GST affects customer behavior, concentrating on Goods and Service Tax (GST) was introduced on July 1st 2017 in India, the most significant indirect tax reform, bringing together multiple Central and State Sales Taxes into a single tax, quoted as “ONE NATION ONE TAX”. GST created a common market, reducing the cascading of taxes, simplified compliance and improved transparency. Over eighty years, GST has steadily evolved through rate rationalisation and digitalization, becoming the backbone of India’s tax framework.

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Cite This Study

D. Thirumala Rao (Wed,) studied this question.

synapsesocial.com/papers/69fc2b608b49bacb8b34779a https://doi.org/https://doi.org/10.56975/jaafr.v4i4.507825

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