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The relationship between corporate social responsibility and financial performance is reexamined using a new methodology, improved technique, and industry-specific control groups. Average age of corporate assets is found to be highly correlated with social responsibility ranking. After controlling for this factor, there still is some correlation between corporate social responsibility and financial performance.
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Philip L. Cochran
Brigham Young University
Robert A. Wood
University of Technology Sydney
Academy of Management Journal
Pennsylvania State University
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Cochran et al. (Thu,) studied this question.
synapsesocial.com/papers/69fc7bcffb087793c078dbdd — DOI: https://doi.org/10.2307/255956
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