The article attempts a philosophical and cultural-theoretical interpretation of the deep transformations of organizational culture in the context of the contemporary digital turn. The focus of the research is on the phenomenon of the implementation of Agile philosophy in Russian IT companies, which is considered not merely as a managerial innovation but as a large-scale sociocultural event that reveals the conflict between different discursive formations and archetypal matrices. The methodological synthesis of Michel Foucault's genealogical analysis of power, Carl Gustav Jung's archetypal theory, and Gilles Deleuze and Flix Guattari's rhizomatic model makes it possible to reconstruct the process of hybridization, which gives rise to the phenomenon of "controlled self-organization" – a stable form of corporate culture in which the language games of flexibility and autonomy paradoxically serve the purposes of reproducing and perfecting control mechanisms. Based on empirical material (case studies of SberTech, Rostelecom, Yandex, Mail.ru Group, Kaspersky, and others), the author demonstrates how, under the influence of the global Agile discourse, what occurs is not a simple replacement but a complex semiotic recoding of entrenched cultural archetypes ("Soviet Paternalist", "Engineer-God", "Survivor"), thereby generating new hybrid subjectivities ("Translator", "Architect", "Communicator"). It is ultimately concluded that the organizational culture of the Russian IT sector represents a rhizomatic symbiosis, where the interaction of archetypes forms a non-hierarchical network, and Agile acts as a plane for the constant redefinition of relations between power, knowledge, and collective identity.
Valeriya Olegovna Kalugina (Fri,) studied this question.