Metaphor in Political Discourse

This study aims to reveal the role of metaphors in political discourse, and the impact of metaphors on political discourse. To achieve the aims of the study, the following topics have been reviewed and analyzed: the notion of understanding how metaphors shape political discourse, analyzing the impact of metaphors on political decision-making, examining the cultural and historical context of political metaphors, identifying potential biases in political discourse, types of metaphors in discourse, politicians use of metaphors in political discourse, and reviewing previous studies conducted on metaphors in political discourse. The findings revealed that in political and presidential discourse, metaphors play a significant role in shaping public perception and opinion. Metaphors have the power to frame issues and shape narratives, influencing how people interpret and respond to political messages. Political leaders often use metaphors to communicate complex ideas and evoke emotional responses from their audiences. In addition, there are three important purposes for using metaphors in political contexts: (1) To simplify complex ideas. (2) To create emotional impact. (3) To enhance persuasive power.