The present study examines the major financial factors influencing the share prices of selected IT firms in India. The research focuses on leading IT companies such as Tata Consultancy Services (TCS), Infosys, and Wipro. The study analyzes investor perception regarding financial indicators including Earnings Per Share (EPS), Return on Equity (ROE), Net Profit, Revenue Growth, Dividend Per Share (DPS), and firm size in influencing share price movements. The study is based on primary data collected from 100 respondents through a structured questionnaire. Percentage analysis, charts, and graphical representation methods were used for data interpretation. The findings reveal that EPS, ROE, and Net Profit are considered the most important factors influencing investment decisions and share price behavior. The study also highlights the impact of exchange rate fluctuations and revenue growth on IT firms due to their global exposure. Overall, the study emphasizes the importance of financial awareness and fundamental analysis in investment decision-making in the Indian IT sector.
Chaudhari et al. (Thu,) studied this question.