This paper presents a comprehensive analysis of digital transformation strategies within the airline industry. It explores the profound impact of digital innovation on operational models, customer service paradigms, and competitive positioning. Employing a mixed-methods approach, the study integrates quantitative data from industry reports with qualitative insights from expert interviews and case studies. Significant findings include enhanced operational efficiency, improved customer experience through digital engagement, and strategic market adaptability due to digital adoption. The research highlights the necessity of a strategic digital roadmap, focusing on AI and big data, customer experience innovation, and addressing challenges like cybersecurity. It offers a unique perspective on the transformative effects of digital technologies in the airline industry, providing actionable insights for industry practitioners and contributing to the academic discourse on digital innovation.
MoghadasNian et al. (Thu,) studied this question.
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