predicting Purchase intention though Social media Sentimental Analysis

Puntos clave

• The study aims to predict purchase intention using sentiment analysis of social media data.
• Conducted sentiment analysis on user-generated content from social media platforms.
• Analyzed correlations between sentiment scores and purchase intention.
• Utilized relevant journal guidelines for data validation and reporting.
• Increased positive sentiment correlates with higher purchase intention rates.
• Sentiment analysis effectively forecasts consumer behavior in social media contexts.