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Marketing as Exchange | Synapse

October 1, 1975

Marketing as Exchange

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Resumen

The exchange concept is a key factor in understanding the expanding role of marketing.

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Cite This Study

Richard P. Bagozzi (Wed,) studied this question.

synapsesocial.com/papers/6a0873de7de338f10b10b2d8 https://doi.org/https://doi.org/10.1177/002224297503900405

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